I am posting here a blog post from Leah Roman who, like me, is interested in how professionals can bring public health and emergency management messages to the public. On Wednesday night, #Sharknado3 premiered on Syfy Network. The American Red Cross (among other organizations) took this “jawsome” (sorry, had to get a pun in there!) pop culture opportunity to spread emergency preparedness messaging.
In addition to my position at Stockton University, I am also a digital volunteer for the American Red Cross – South Jersey Region. On Wednesday, I had the challenge of keeping up with the twisty-turny plot twists of #Sharknado3 AND live-tweeting and Facebook-ing preparedness messaging at the same time. Several others of my colleagues around the country were doing the same, and from all the creativity inspired by #Sharknado3, Leah Roman chose one of our tweets for her blog!
Much appreciation to Leah Roman for her kind words, and I hope that we all can be inspired to use pop culture events to spread own public safety / public health messaging to social media!